Despite Google’s stern approach to the rankings game, many SEO firms still refuse to play by Google’s rules. Interestingly, the release of algorithmic shifts like Google Panda and Penguin hasn’t stopped the dependence of many SEO firms, self-proclaimed online marketing specialists and web optimisers on the dark art of black hat of SEO. Over the years, reliance on black hat SEO has become a defining quality of unscrupulous SEOs. Black hat SEOs are known for their adherence to illegal SEO techniques that leave websites penalised after some time.
Are you planning to hire a professional SEO? Are you searching for a potential SEO partner who is not a fan of black hat SEO? Avoid being victimized by crooked SEOs by learning these 3 common black hat SEO tactics:
Hidden content or cloaking: This black hat method attempts to hide content from site visitors and end users. Black hat SEOs make sure that the hidden content is made visible only to search engine crawlers. Black hat SEOs hide content by manipulating comment tags and no script tags and using the site’s background colour as the colour of text blocks.
Keyword stuffing: Keyword stuffing refers to the immoderate use of keywords. This tactic is anchored on the incorrect belief that more keywords lead to better ranking results. Excessive keyword density simply leads to robotic content that’s repetitive and awkward.
Purchased links: Google despises the act of exchanging money, services and goods for links. Buying links and linking to the web sites of link sellers can be worthy of a Google penalty.
If you want to make sure your website wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking results, but these guaranteed results don’t last. Once Google discovers the illegal activity which propels your site to top ranks, your website might be penalised and demoted to lower ranks.
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