The release of this Penguin update from Google has produced a great effect on small business which always relied on Google ranking results for their web presence. The Penguin update was released by Google primarily to penalize all those over-optimized web pages which used keyword stuffing and black hat SEO techniques to obtain a good page ranking.
The internet sites that used search engine optimization techniques like paid links and article spinning and distribution to enhance their website ranking for the past ten years were targeted from the Penguin update. Consequently, the sites which employed all these methods suffered very much as they experienced a fall in page rankings because of the Penguin update.
There has been a slump in the sales of all those small businesses that applied these disreputable methods for getting a better search engine position. Insufficient funds and support to make these modifications are the reasons why most of these small corporations cannot respond to the Penguin update changes.
Then again, companies can handle the problem if their search engine optimization is based on using only quality content. Their SEO should not consist of key phrase stuffing and the SEO services they appoint should strictly stay on Google’s quality guidelines.
The notion that getting as many links and as much content possible to acquire a better page ranking must be removed from the minds of these businesses. On the contrary, they should think of employing unique content by way of guest blogs and press releases and use a public relations strategy. Additional options they can take into account are use of multichannel options such as CPM promotion and referrals and even social media campaigns for a good ranking on search engine results.
Aside from for the effects Google Penguin update created on small business companies, the update was successful. The intention of the Penguin algorithm was to reduce web spam through which web pages get a way higher search results ranking than they deserved merely by deceiving search engines.
These internet sites that were affected were spamming for some time now. But the websites that have always employed ethical SEO methods can now finally reach their deserved good search results ranking all because of the Penguin update.
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